History of Cadillac

White Cadillac SUV in front of modern home parked on gravel

Cadillac, like many great brands, started with a sketch that would change the way vehicles were produced. Learn about the history of Cadillac, Cadillac logo history, and much more with us at Cadillac of Turnersville. Once you have answers to your questions about Cadillac history, take your favorite model for a test drive around town.

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Cadillac was founded in 1902 by Henry Leland who named the company after the founder of Detroit, Antoine de la Mothe Cadillac. After only six years, Cadillac brought the idea of interchangeable parts to the industry, bringing a ground-breaking revelations to the future of car production. Because of this, Cadillac became the first American car to win the Dewar Trophy from the Royal Automobile Club of England. This high-praise is what brought this brand to adopt the slogan “Standard of the World.”


The first Cadillac was the Cadillac Runabout built in 1903. This was a 2-seater “horseless carriage” powered by a 10 hp, single cylinder engine. This model was introduced in August 1903 at the New York Auto Show and was priced at $850. This model was soon renamed Model A as the new and improved Model B added an extended front and a transversed front suspension. Model B was introduced in 1904.


The Cadillac wreath and crest was inspired by the coat of arms of Antoine de la Mothe Cadillac, a French adventurer and founder of Detroit. The original Cadillac logo has been redesigned more than 30 times over the past 100 years. This logo started out with crisper lines and sleeker angles to stand with the company’s “Art and Science” designs. Here are some of the different logos throughout the years:

  • 1906: The crest was divided into two parts, a coat and shield. The shield signified that the family descended from the royal counts of Toulouse. The birds, or merlettes, were adaptations of the martin and won’t be found on the crests of today.
  • 1920: The badge incorporated the tulip-bulb wreath from the original trademark, with nine points on the crown. The crown reverted to seven points up until 1925.
  • 1933: To match the brand’s design element, the crest was given wings and made detachable.
  • 1957: This is when the crests started to look long and wide. This continued through 1959 until the crown was almost out of sight.
  • 1963 -Today: No major changes have been made since it was redesigned in 1963 to be more chiseled to match the brand perfectly.


Learn more about our Cadillac models, services, what the CTS of the Cadillac CTS stands for, and much more when you visit our Turnersville dealership. In addition to the history of our models, we can help you learn about who makes Escalade, compare our models, and even schedule a test drive to help you find the right fit. To learn more about where the brand is headed, check out the features of the MyCadillac app or contact Cadillac Of Turnersville today!